On October 10, 2026, AAB Group proudly marked a historic milestone in its journey of business expansion and growth with the official grand opening of SGAAB Co., Ltd.'s office and the launch of the Fresia laundry detergent and fabric softener brand in Ho Chi Minh City.
Serving as a strategic hub for AAB Group's operations in the Southern market, the SGAAB Ho Chi Minh City office embodies the Group's mission of fostering connections and expanding its business presence. It also serves as a key commercial gateway, enabling AAB Group to strengthen its long-term relationships and partnerships with its network of Distributors, Dealers, and Strategic Partners throughout the region.
During the grand opening ceremony, Mr. Ernest Ong, Chief Executive Officer, officially announced the launch of Fresia on behalf of SGAAB – a new-generation laundry detergent and fabric softener product line. Developed through dedicated research and development (R&D), Fresia has been specifically formulated to meet the laundry habits and garment care expectations of consumers in Southern Vietnam. Incorporating advanced laundry care technology, Fresia delivers a comprehensive solution that meets consumers' expectations for superior quality and delicate fabric care.
The establishment of SGAAB's presence in the Southern market, together with the introduction of Fresia, reflects AAB Group's strong commitment to continuous innovation, enhanced service quality, and an exceptional customer experience nationwide.
AAB Group would like to express its sincere gratitude to our Valued Partners, Customers, and Media Representatives for their continued trust, support, and partnership throughout our journey.
